The core of conversational writing is to help companies keep in mind that a relationship with the user is essential. It is targeted at the user and focuses on addressing their needs in a conversational way.

Lydia Ume is a freelance writer, blogger and tech enthusiast.
In 2019, she was a selected participant at the Writing for Social Justice Workshop hosted by African Women Development Fund.
She is an advocate for gender equality and centres her writing on the impact of art, culture, career, and tech on women’s lives. When she’s not curled up with a book, she blogs about her experiences navigating life and career on Art of Lydia.
The core of conversational writing is to help companies keep in mind that a relationship with the user is essential. It is targeted at the user and focuses on addressing their needs in a conversational way.
The guiding word for my year is Rest, as a result, I plan to work less in 2020. This might sound like I want to cop out on my job or only do the bare minimum. But, In seeking to work less, I want to maximise the time I have for work and become more efficient.
Last January, I lost what would have been a well paying remote gig because I didn’t have an online portfolio to show my work. An online portfolio in this digital age is equivalent to having a physical office except that it is even more convenient. Freelancing is quite different from a 9-5 where your boss […]
We are at the verge of a manual apocalypse and to prepare for it we need to build and train a digital literate workforce. A 2017 article by BBC reports that up to 800 million global workers will lose their jobs by 2030 to robot automation. The study which was carried out by the McKinsey Global Institute predicts […]